What is ZoomInfo?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

ZoomInfo is the leading enterprise B2B data and intelligence platform, offering deep company and contact data, buying-intent signals, and go-to-market tools. Its Copilot AI surfaces the best accounts to target and recommends how and when to reach them.

Used by large sales and marketing organizations, it combines one of the most comprehensive databases with intent data and workflow automation for serious pipeline generation.

Key Features of ZoomInfo

Comprehensive database: Deep company and contact intelligence.
Buying-intent signals: Spot accounts researching your category.
Copilot AI: Recommends accounts, timing, and messaging.
Workflow automation: Route and enrich leads across your stack.

Use Cases for ZoomInfo

Target enterprise accounts
Act on buying intent
Enrich at scale
Automate lead routing
Power ABM programs

Pros & Cons

Pros

✓

Very deep data

✓

Strong intent signals

✓

Powerful GTM tooling

✓

Enterprise integrations

Cons

✗

Expensive, enterprise-only

✗

Long contracts

Pricing

Professional

Custom

✓Contact and company data

✓Chrome extension

✓CRM integration