What is Pencil (Recharm)?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

Pencil generates video and static ad creative for Meta and TikTok and predicts performance using historical ad data, so brands can produce and test winners faster. It connects to your ad accounts to learn what works and generate more of it.

Aimed at DTC brands and agencies, it closes the loop between creative generation and performance so creative decisions are data-informed.

Key Features of Pencil (Recharm)

Ad generation: Video and static creative from your assets.
Performance prediction: Forecast likely winners before spend.
Ad account learning: Trained on your historical results.
Rapid iteration: Generate and test many variants.

Use Cases for Pencil (Recharm)

Generate DTC ad creative
Predict ad performance
Test many variants
Scale winning creative
Cut creative production time

Pros & Cons

Pros

✓

Data-informed creative

✓

Video and static

✓

Good for DTC

✓

Fast iteration

Cons

✗

Best with existing ad data

✗

Paid only

Pricing

Free Trial

✓Limited generations

✓Core features

✓Preview scoring