What is Gauss (formerly AdScale)?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

Gauss (formerly AdScale) uses AI to optimize e-commerce advertising across Meta and Google, automatically creating audiences, generating creative, and adjusting bids to maximize return. It ties ads to store data for shopping-focused optimization.

Built for online stores, it automates the ad management and creative work that drives sales, with email marketing features alongside.

Key Features of Gauss (formerly AdScale)

AI bidding: Optimize spend toward sales.
Audience creation: Automatic high-value audiences.
Creative generation: On-brand shopping ads.
Store integration: Ties ads to product data.

Use Cases for Gauss (formerly AdScale)

Optimize store ads
Automate Meta bidding
Create shopping audiences
Generate product ads
Grow e-commerce ROAS

Pros & Cons

Pros

✓

E-commerce focus

✓

Ad automation plus creative

✓

Store integration

✓

Free tier

Cons

✗

Store-centric

✗

Depth varies by catalog

Pricing

Free

$0 /mo

✓Limited features

✓Basic optimization

✓Reporting