Helium 10 is the operating system of serious Amazon selling: twenty-plus integrated tools covering product research, keyword intelligence, listing optimization, and operations, now threaded with AI that writes listings and answers strategy questions from your own data.

Black Box mines Amazon's catalog for product opportunities by demand, competition, and margin criteria; Cerebro reverse-engineers any competitor's keyword rankings; Magnet builds keyword universes; and Listing Builder drafts optimized titles and bullets with AI trained on what converts. Operational tools handle refund recovery, inventory alertsts, review automation, and PPC management through Adtomic. The AI assistant layer answers questions like "why did sales dip last week" against your live account data.

Who is it for?

Amazon FBA sellers from first product to eight figures, Walmart marketplace sellers, and agencies managing seller accounts, anyone treating marketplaces as a real business rather than a side listing.

How much does Helium 10 cost?

A free plan offers limited tool access to learn. Starter runs $39 per month, Platinum $99 with full core tools, and Diamond $279 for scale features and multi-account needs, with annual discounts around 25%.

Our verdict

Rivals beat Helium 10 on individual features, but nothing matches its breadth-to-integration ratio: one login runs the whole seller workflow. For committed Amazon sellers, Platinum is close to table stakes.