Vidu is the video generator from Chinese startup Shengshu Technology that carved out a distinct edge: reference-to-video consistency and the best anime-style motion in the business.

Vidu generates video from text, images, and, distinctively, reference images of characters, objects, and scenes that it keeps consistent across shots, up to multiple references combined in one generation. That reference system solves the character-drift problem that plagues AI video storytelling. Generation is fast, with quick turnaround modes, start-and-end frame control for image-to-video, templates for viral effects, and standout stylized and anime rendering that made it the go-to for animation creators.

Who is it for?

Animation and anime creators, storytellers who need recurring characters, and social creators using effect templates. Photoreal-first users may prefer Kling or Luma, though Vidu holds its own.

How much does Vidu cost?

Free monthly credits to start. Paid subscriptions from roughly $8 per month scale credits, speed, watermark removal, and commercial rights, with an API for volume production.

Our verdict

Vidu's reference consistency is genuinely differentiated, and for anime-style motion it is the best available. As multi-shot AI storytelling grows, its approach looks increasingly like the right one.