Frase pulls together the research and writing steps of SEO content production: it analyzes the top-ranking pages for a target keyword, extracts common topics and questions those pages cover, and builds a content brief showing what a competitive article needs to include. From that brief, Frase can also help draft the article itself, with an AI writing assistant working alongside the research data.

It's built for content teams and SEO writers who want to skip manually reading through ten competitor articles before writing their own — the brief-building step is the core value, with the AI drafting layered on top rather than being the whole product. A built-in content scoring feature compares your draft against the topics competitors cover, flagging gaps before you publish.

Frase doesn't have a free tier — plans start at $49/month for the Solo tier, aimed at individual writers and small teams, with higher tiers adding more documents, team seats, and Google Search Console integration.