What is Synthesia AI?

Synthesia AI is an advanced AI video generation platform that allows users to create professional-quality videos using AI avatars and text-to-speech technology—without cameras, actors, or studios. Instead of recording real people, users simply type a script, choose an AI avatar, select a language or voice, and generate a polished video in minutes.

Synthesia is widely used by enterprises, educators, HR teams, marketers, and product trainers to create scalable video content for training, onboarding, marketing, internal communications, and customer education. With support for 120+ languages and accents, Synthesia has become one of the most trusted AI video platforms globally, used by companies like Google, Amazon, Accenture, and Microsoft.

Key Features of Synthesia AI

AI Avatars (Human-Like Presenters)

Synthesia offers 230+ AI avatars, representing diverse ethnicities, age groups, and professional styles. These avatars deliver scripts with realistic lip-syncing, facial expressions, and body language—making videos feel human without hiring actors.

Users can also create custom avatars based on real people (ideal for company executives, trainers, or brand ambassadors).

Text-to-Video Generation

At the core of Synthesia is its script-based video creation:

• Paste or write your script

• Choose an avatar

• Select a language and voice

• Generate the video automatically

This eliminates the need for filming, retakes, or video editing expertise.

Multilingual Support (120+ Languages)

Synthesia excels in global video localization. Users can instantly translate and regenerate the same video into dozens of languages while keeping visuals consistent—perfect for multinational teams and global training programs.

Languages include English, Spanish, French, German, Arabic, Hindi, Chinese, Japanese, and many more.

Voice Customization & AI Speech

Users can select from multiple AI voices per language, adjust tone and pacing, and ensure natural pronunciation. Enterprise plans also support custom voice cloning.

Video Templates & Scene Builder

Synthesia includes pre-built video templates for:

• Training videos

• Product demos

• Internal announcements

• How-to guides

• Sales enablement

The scene-based editor allows users to:

• Add text overlays

• Insert images, icons, and screen recordings

• Control scene timing and layout

Brand Customization

For companies, Synthesia supports:

• Brand colors & fonts

• Logos

• Custom backgrounds

• Branded video templates

This ensures visual consistency across all video assets.

Screen Recording Integration

Users can combine AI avatars with screen recordings, making Synthesia particularly useful for:

• Software tutorials

• Product walkthroughs

• Feature announcements

Team Collaboration & Enterprise Controls

Enterprise-ready features include:

• Team workspaces

• Role-based access

• Version control

• SOC 2 & GDPR compliance

• Single Sign-On (SSO)

Pros and Cons

Pros

• No camera, actors, or editing skills required

• Extremely realistic AI avatars

• Best-in-class multilingual video creation

• Ideal for corporate training and enterprise use

• Scales video production effortlessly

• Strong security and compliance standards

Cons

• Higher pricing than casual AI video tools

• Limited creative freedom compared to full animation tools

• Not designed for cinematic or social-media-style videos

• Custom avatars available only on higher-tier plans

Use Cases and Target Users

Corporate Training & L&D Teams

• Employee onboarding videos

• Compliance training

• SOP walkthroughs

• Internal knowledge sharing

Global Enterprises

• Multilingual internal communications

• Localized training content

• Consistent messaging across regions

HR & Internal Communications

• Company announcements

• Policy updates

• Executive messages without filming

Marketing & Sales Enablement

• Product explainers

• Sales training videos

• Customer education content

Educators & EdTech Companies

• Online course videos

• Instructor-led lessons using AI presenters

Synthesia is not aimed at casual YouTubers or TikTok creators—it’s built primarily for professional, structured, and scalable video communication.

Pricing and Plans

Synthesia uses a subscription-based pricing model, with plans typically structured as:

Starter Plan (Approx. $22–$30/month)

• Limited video minutes

• Access to standard avatars

• Basic templates

• Ideal for individuals testing the platform

Creator / Professional Plans

• More video minutes

• Expanded avatar library

• Brand customization

• Team collaboration

Enterprise Plan (Custom Pricing)

• Unlimited or high video limits

• Custom avatars & voices

• Advanced security & compliance

• Dedicated account management

Pricing may vary depending on region, usage, and enterprise requirements. For accurate details, users should consult Synthesia’s official pricing page.