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Lofty
AI-powered real estate CRM and marketing platform
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2016
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Lofty
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What is Lofty?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

Lofty (formerly Chime) is an all-in-one real estate platform with an AI-powered CRM, lead generation, IDX websites, and automated marketing. Its AI assistant helps nurture leads and automate follow-up for agents and teams.

Brokerages and teams use it to capture leads, manage their pipeline, and automate outreach with AI throughout the sales cycle.

Key Features of Lofty

  • AI-powered CRM: Smart pipeline management.
  • Lead generation: Capture and route leads.
  • IDX websites: Branded property search sites.
  • Automated marketing: AI-assisted follow-up.

Use Cases for Lofty

  • Manage a pipeline
  • Generate leads
  • Automate follow-up
  • Build IDX sites
  • Run marketing

Pros & Cons

Pros
✓
All-in-one platform
✓
AI CRM
✓
Lead tools
✓
Team-ready
Cons
✗
Custom pricing
✗
Feature-heavy

Pricing

MOST POPULAR
Platform
Custom
✓CRM
✓Websites
✓Marketing
Enterprise
Custom
✓Teams
✓Lead gen
✓Support
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