Homeβ€ΊAI Toolsβ€ΊLavender
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Lavender
AI email coach that improves reply rates for sellers
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Free
Starting price
2020
Launched
Lavender
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Lavender
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What is Lavender?

Content last verified May 4, 2026 Β· by the AI Tools Set Research Team

Lavender is an AI email coach for sales that scores your emails in real time, suggests improvements, and provides recipient insights to help you write messages that get replies. It integrates into your inbox and sales tools.

Sales reps and teams use it to write more effective cold and follow-up emails, get instant coaching on tone and length, and boost reply rates with data-backed suggestions.

Key Features of Lavender

  • Email scoring: Live grade with specific fixes.
  • Personalisation panel: Prospect data beside your draft.
  • Team analytics: Coach reps on what converts.

Use Cases for Lavender

  • Improve cold email replies
  • Coach a sales team
  • Personalise outreach fast
  • Cut writing time

Pros & Cons

Pros
βœ“
Coaching beats generation for sales
βœ“
Research built in
βœ“
Free tier for individuals
Cons
βœ—
Sales-specific focus
βœ—
Best features are paid

Pricing

Free
$0 /mo
βœ“5 emails per month
βœ“Basic scoring
βœ“Extension
MOST POPULAR
Pro
$29 /mo
βœ“Unlimited emails
βœ“Full coaching
βœ“Insights
Teams
$49 /mo per user
βœ“Team analytics
βœ“Coaching
βœ“Admin
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4.8
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Lavender Review 2026: Features, Pricing & Alternatives