Lately
Turn long-form content into dozens of AI social posts
Lately
Product screenshot
What is Lately?
Content last verified May 4, 2026 · by the AI Tools Set Research Team
Lately is an AI social media content platform that analyzes long-form content like blogs, videos, and podcasts and automatically generates dozens of social posts, learning your brand voice over time. It focuses on repurposing at scale.
Marketing teams use it to turn a single piece of content into a batch of on-brand social posts, then schedule and analyze them to keep improving performance.
Key Features of Lately
- Voice-model AI: Learns tone from your best content.
- Long-form atomisation: Splits video, audio, and text into posts.
- Advocacy distribution: Push approved posts to team accounts.
Use Cases for Lately
- Repurpose podcasts and webinars
- Scale employee advocacy
- Keep voice consistent
- Feed many channels from one asset
Pros & Cons
Pros
✓
Voice matching at scale✓
Strong repurposing engine✓
Enterprise workflow fitCons
✗
Enterprise pricing✗
Setup takes calibrationPricing
Starter
$49 /mo
✓1 user
✓AI repurposing
✓Scheduling
MOST POPULAR
Growth
$149 /mo
✓More users
✓Brand voice training
✓Analytics
Enterprise
Custom
✓Teams
✓Advanced AI
✓Support
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