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Lately
Turn long-form content into dozens of AI social posts
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$49/mo
Starting price
2018
Launched
Lately
Made by
Lately
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What is Lately?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

Lately is an AI social media content platform that analyzes long-form content like blogs, videos, and podcasts and automatically generates dozens of social posts, learning your brand voice over time. It focuses on repurposing at scale.

Marketing teams use it to turn a single piece of content into a batch of on-brand social posts, then schedule and analyze them to keep improving performance.

Key Features of Lately

  • Voice-model AI: Learns tone from your best content.
  • Long-form atomisation: Splits video, audio, and text into posts.
  • Advocacy distribution: Push approved posts to team accounts.

Use Cases for Lately

  • Repurpose podcasts and webinars
  • Scale employee advocacy
  • Keep voice consistent
  • Feed many channels from one asset

Pros & Cons

Pros
Voice matching at scale
Strong repurposing engine
Enterprise workflow fit
Cons
Enterprise pricing
Setup takes calibration

Pricing

Starter
$49 /mo
1 user
AI repurposing
Scheduling
MOST POPULAR
Growth
$149 /mo
More users
Brand voice training
Analytics
Enterprise
Custom
Teams
Advanced AI
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