What is IFTTT?

Content last verified May 4, 2026 · by the AI Tools Set Research Team

IFTTT (If This Then That) pioneered consumer automation with simple applets that link apps, services, and smart-home devices. It remains the easiest on-ramp to automation, with thousands of ready-made applets and strong coverage of smart-home brands.

Newer AI services let applets draft and summarise content, while Pro tiers unlock multi-step queries and faster execution for power users.

Key Features of IFTTT

One-tap applets: Thousands of prebuilt automations.
Smart-home support: Broad coverage of connected-device brands.
AI services: Add generation and summaries to applets.
Multi-action Pro: Chain steps and add queries on paid tiers.

Use Cases for IFTTT

Automate smart-home routines
Cross-post content
Get smart notifications
Log data automatically
Try automation basics

Pros & Cons

Pros

✓

Dead simple to use

✓

Great device ecosystem

✓

Free tier

✓

Fun for personal use

Cons

✗

Limited business depth

✗

Simplicity caps complex flows

Pricing

Free

$0 /mo

✓2 applets

✓Standard speed

✓Basic services